1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
One of the biggest surprises to me was the explanation of rejection by senior management. When you read of solutions to possible marketing issues, you just assume the solution would be accepted and applied by management. However, now reading the article, it explains that if senior management cannot seem to grasp the logic and process behind the idea, it's rarely implemented. This could be a huge breakdown in communication and lead to many missed opportunities for the organization.
2) Identify at least one part of the reading that was confusing to you.
I found the 'Different Segmentation for Different Purposes' chart to be confusing. I had a hard time understanding what information the chart was supposed to communicate and represent.
3) If you were able to ask two questions to the author, what would you ask? Why?
What are some suggestions you would make to help improve the line of communication to senior management when trying to implement an idea they would consider 'new age' or 'modern'.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
Market Segmentation is a topic I have little to no experience in. I do not feel I have enough knowledge to truly question any information I've been provided in this article.
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