Week 11 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
 I thought it was interesting that the author found Innovation strategy to be the main cause of innovation failure in companies. Innovation takes a level of creativity that most people do not possess, so you would think the issue would be execution and development. 

2) Identify at least one part of the reading that was confusing to you.
 The author went on to explain the "Innovation Landscape Map" and I did not fully understand the concept behind that.

3) If you were able to ask two questions to the author, what would you ask? Why?
What steps can you take to make sure your Innovation strategy stays in line with the business plan and is being executed effectively?

4) Was there anything you think the author was wrong about?
The author has 20 + years of business consulting and strategizing experience. I would not be in the position to discredit a figure of this experience.