Tuesday, March 22, 2016

Amazon Whisperer

1. Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. I would make money by the professional service of financial advising, educating and networking I would offer. This financial advising is different in the sense that I am not speaking of investments. This is to encompass all things related to normal retail banking. What's the difference between beneficiaries and authorized signers? Should you have a will or a trust? How much are your account insured up to? Where can we help your monthly budget? What happens when you die? 
These services would be billed via time spent, similar to an attorney. Less complicated tasks are done at much lower costs where more complex advising would warrant a higher cost. 
 
Describe what kind of product offering you believe should be next. What's the next thing your customers want?
 I believe the next thing would be an all inclusive service. After we talk you decide you need an attorney to draw up trust documents to protect and distribute wealth. I have certain attorneys I deal with an we're able to set an appointment to get that done. If you need to speak with a CPA, I have a trusted planner we can set an appointment with. I would be sure to work with several with different personality types as not all personalities are compatible. This also gives me the option to extend options to my clients.
 
Describe how this "next" thing will enhance your existing product/service offering
 This next step will help in that I am building a stronger network where I can have these partners push business to me. Also, I'm not sending my clients off to unknown people with unknown accreditation's. I can be confident they're getting the best servicing by personal experience. For example, there is a business owner I met that offers advising services. After some time, it's been uncovered this person is using the business as a cover up to steal SSN and identities. Clients leave themselves at risk when not having the proper information on individuals with sensitive information.

Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
This would not increase costs as this is all service based. I believe it would foster loyalty in that the client has established a level of trust with me and my team. 
 
Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.










The closest thing I found was a book with advice. This is a far contrast from the personalized service I'm offering. 
 
What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
It has really great reviews. Clients felt the had a new perspective on what they should be looking for in someone they are trusting with their money. Some people even ended up leaving their advising team after seeing some of these questions.
 
Describe why you think this product would make a good addition to your current product/service offering
I don't. I base my trust and development off personal interactions and not text.
 

2 comments:

  1. Jamie you seem to know alot about financial advising. I was wondering if you thought about targeting college students specifically? I know alot of students need help with financial planning but dont want to deal with boring adults, maybe they would be more willing to speak to you. I also had a hard time finding a similar product on amazon but if you want to check out my blog post feel free: http://entweekly.blogspot.com/2016/03/the-amazon-whisperer.html

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  2. Jamie really good job on your post. You definitely already seem like an expert in the field and seems like your venture will be successful. Your premise behind building relationships with your customers is key for a service business like this and I think thats what will really set your business aside from the pack of financial services. Check out my blog http://carolinemurray4343.blogspot.com/2016/03/the-amazon-whisperer.html

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