Week 13 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?  

Adjusted book value. I'm in finance and deal with business cash flow and financials and have never heard this term. I also found it interesting that it's used given the downside of inaccurate evaluations for the incomplete inclusion of assets.

2) Identify at least one part of the reading that was confusing to you. 

I didn't find this sections in this chapter confusing.

3) If you were able to ask two questions to the author, what would you ask? Why?

 1. What are some helpful ways to save money in the start up/ownership change process?

 2. Do you think it's necessary to review 3 years of business financials to prove profitability?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How? 

I would disagree with the author's analysis and breakdown of the total costs to start a business.    While, most of these expenses are common and will most likely be an expense, businesses are changing. E-businesses are popular and would avoid costs like rent, insurance on buildings, property taxes, etc.