What's Next

Existing Market
Personal Financial Services 

Interview Questions: "What should we be doing that we aren't planning to do?" 

"What's your feedback on my ideas of what customers might want next?"

Financial Services #1: Alana

Financial Services #2: Brian

Financial Services #3: Dana

In two to three paragraphs, describe what makes the most sense for your venture in terms of growing in your existing market.
I received a lot of really good feedback. My first thought was to incorporate good service partners. These service partners would be people like investment advisors, attorneys, etc. Some of the feedback I got was the affordability for college or younger students. I also received feedback that it would be useful to be sure I was able to retain clients. What would stop them from using my services once and never returning? 

Overall, the thought process behind my business plan was that I'm helping people build a stronger financial future. I'm working for them and not for the big banks. Sometimes, I think people assume you're looking out for the company you work for instead of looking out for them. With me taking that out of the equation, I think I'm giving clients the opportunity to trust that the sole purpose of my service is to help them become stronger financially, which carries over to many different aspects within their life. Maybe after some growth in the business, I can move to obtaining licensing to discuss both retail and investments.

New Market
Custom Jewelry Designs 


"How do you think your business might be help to meet customers like yourself?"

"What changes should I make to be successful?"

Custom Personal Jewelry #1: Falon 

Reflect, in two to three paragraphs, on what you learned about this new market. What surprised you the most? Were any of your expectations/assumptions correct? Does this new market, on second thought, appear to be as attractive as your existing market? 

I had two additional interviews who gave feedback but were not comfortable being recorded.

I got some feedback that they really enjoyed the personal customization offered on the jewelry business. Seeing as how we are mobile and we're offering to come to the clients, some suggested incorporating things like Skype and social networking. 

I think what surprised me the most is how difficult it is to get into this market. What is going to separate us from our competitors? I found it difficult to come up with  a concept to separate us in the market. 
I think overall, I'm still really enticed by this idea because this business incorporates my husband's professional experience. I think what sets us apart is his attention to detail. When you find someone who truly cares about your jewelry as much as you do, you're likely to be loyal. I think my concern is getting the business up and running and getting our name out there to start that book of business.